Subway® Canada Celebrates National Sauce Month by Uncovering Canadians’ Saucy Habits and Behaviours

70% of Canadians agree that adding sauce to a sub is a must; to celebrate, Canadians can try the brand-new, limited-edition MOJO sauce.

Subway® Canada Celebrates National Sauce Month by Uncovering Canadians’ Saucy Habits and Behaviours

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Media contact: subway@veritasinc.com

March is National Sauce Month and the nation’s sauciest restaurant, with 16 sauces on their menu, b3c6db7c7940faaf70b474a" shape="rect">Subway® Canada has uncovered the saucy habits and behaviours of Canadians. According to The Harris Poll, Canadians are sauce lovers with 70% of Canadians agreeing that adding sauce to a sub is a must. Subway Canada has sales that reflect sauce love, with the QSR selling enough sauce to fill nearly two full-sized swimming pools on an annual basis. Despite aligning for their love of sauces, Canadians across the country are divided when it comes to flavour preferences and how many sauces they put on their sub – National Sauce Month is the ideal time for sub lovers to explore new flavours.

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The brand-new, limited-edition MOJO sauce is a bold and delicious choice for any sub combination. (Photo: Business Wire)

Introducing MOJO: A Bold New Sauce for National Sauce Month

This month, Subway Canada has launched MOJO*, a brand-new, limited-edition sauce that boasts a creamy and smoky taste with a blend of herbs and a kick of cayenne pepper, giving any sub a flavourful twist.*

“Celebrating National Sauce Month is a natural fit for us and we are encouraging Canadians to get creative with their sauce combinations,” said Subway Canada's Chef, John Botelho. “With 16 delicious options, there is something for every sauce aficionado – while mayonnaise is our most popular condiment, sauces like Chipotle Southwest, Peppercorn Ranch and Smoky Honey Mustard, made with Canadian mustard and honey, are also guest favourites. We offer guests a full range of sauce flavour profiles including sweet, spicy, savoury and creamy. For those looking to go bold, the brand-new, limited-edition MOJO sauce was created for the more than half of Canadians who love savoury sauces – MOJO combines a creamy and smoky taste with a blend of herbs and a kick of cayenne pepper.”

Sauce Creativity: A National Passion

Albertans are especially keen to try all the sauces with two-thirds sharing that customizing their sub sauce is very important to them.
Consumers in B.C. and Quebec take a simple approach, with over half sticking to the basics, like mayonnaise in La Belle Province, where it’s the most popular Subway condiment.
Planning to serve a Canadian a sauceless sub? That’s a firm “no thank you” from two out of three Gen Z and millennial consumers.
Gen Zs and millennials across the country are most likely to opt for customization, with 56% opting to layer two – three sauces to create their own special mix.
Canadian sub consumers are so passionate about sauces that Subway Canada has an exclusive line-up just for them, featuring:
- Nashville-Style Hot Sauce
- Cuban Style Sauce
- Tandoori-spiced Sauce
- And two more coming later this year, rounding out the saucy options!

Spicy, Sweet or Savoury? Canadians Reveal Their Preference

Canadians are spicier than many think, with 40% preferring a spicy sauce. The spiciest consumers? Gen X sub sauce lovers win, with over a quarter loving the heat.
Savoury sauces top the charts nationally with 55% of consumers selecting them as their favourite flavour profile. Subway Canada offers a range of sauces in this profile, including mayonnaise, peppercorn ranch and garlic aioli.
The sweetest province? Quebec wins with 14% of consumers ranking sweet sub sauces as their favourite.

Canadians are encouraged to celebrate National Sauce Month and their shared love of sauces by visiting their local Subway Canada restaurant and crafting their own saucy masterpiece.

For more information about Subway® Canada’s impressive sauce offerings visit https://www.subway.com/en-ca or follow @SubwayCanada on social media.

About Subway® Restaurants

As the global sandwich leader, Subway serves freshly made sandwiches at a great value to millions of guests around the world in nearly 37,000 restaurants every day. Subway restaurants are owned and operated by a network of thousands of dedicated Subway franchisees who are passionate about consistently delivering a high-quality, convenient guest experience and contributing positively to their local communities. In Canada, that includes nearly 3,000 Subway restaurants that are locally operated by franchisees who are part of the Canadian communities they serve. Our franchisees are committed to bringing you the fresh, quality Subway you know and love, right where you live.

About the Survey

This survey was commissioned by Subway Canada and undertaken by The Harris Poll Canada. It ran overnight on February 18, 2025, in Canada and in the US. In Canada, 1,531 randomly selected Canadian adults who are Maru Voice Canada online panellists of which 820 are sub eaters participated. In the US, 1,514 randomly selected American adults who are Unlock Surveys online panellists of which 897 are sub eaters participated.

The results have been weighted by age, gender, region, and education (and in Quebec, language) to match the population, according to Census data. This is to ensure the sample is representative of the entire adult population of Canada and the US.

For comparison purposes, a probability sample of this size has an estimated margin of error (which measures sampling variability) of ±2.5%, 19 times out of 20 and among sub eaters ±3.4% in Canada and ±3.3% in the US. Discrepancies in or between totals when compared to the data tables are due to rounding.

*Limited time at participating restaurants.